Selection rate for advertising products recommended by AI chats becomes approximately 3 times; US researchers verify secret disparagement of other products to induce selection
The paper "Commercial Persuasion in AI-Mediated Conversations" published in April by researchers belonging to Princeton University in the US is a research report that verified how much persuasion by conversational AI in online shopping and such can manipulate consumer choices.
According to the paper "Commercial Persuasion in AI-Mediated Conversations" published in April by researchers belonging to Princeton University in the US, research was conducted to verify how much persuasion by conversational AI in online shopping and such can manipulate consumer choices.
The study states that the selection rate for advertising products recommended by AI chats becomes approximately 3 times. It also verified methods where AI secretly disparages other products to induce selection.
This item is a summary. The full, checkable version is at the original source:
Read the original at ITmedia NEWS ↗