Reddit CEO warns Google's AI features are not driving traffic to anyone
Reddit CEO claims Google's AI Overviews and AI Mode are reducing traffic to external sites, stating the company lost over one million search referrals per week in October.
Reddit CEO Steve Huffman warned that Google's AI Overviews and AI Mode are driving zero traffic to external sites. According to Huffman, Reddit lost over one million Google search referrals per week in October.
Despite strong earnings, the company's stock dropped more than 25 percent. Huffman stated that Reddit is now testing login barriers as it seeks to become a direct destination and become less reliant on the open web. This shift threatens every content-driven business that depends on search traffic.
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